Creating a Series Pitch Deck

The workshop focuses on the content, structure, and visual logic of a professional series pitch deck.

We will explore the purpose and key elements of the pitch deck and how each section functions within the overall document. Particular attention is given to writing clear, effective texts: the series concept, story world, character descriptions, episode outlines, season summaries, and the creator’s note. The workshop offers practical brainstorming tools and writing formulas to help develop and refine these materials in line with industry expectations.

The session also covers the visual language of the pitch deck: using the story world as visual material, making genre-driven design choices, and briefly introducing practical work in Canva.

Throughout the workshop, the tutor draws on real-world examples from her own development slate.

In this session:

• Core elements of a series pitch deck
• Writing key texts (concept, characters, episodes, seasons)
• Brainstorming tools and simple formulas
• Visual logic and basic Canva workflow
• Concrete examples from the tutor’s projects

Target group: Screenwriters, producers

Language: English 

Draft Schedule

• 18:00–18:05    Introduction & goals
• 18:05–18:20    Foundations
• 18:20–18:30    Opening Slide
• 18:30–18:50    Concept, World, Invitation
• 18:50–19:05    Characters
• 19:05–19:20    Episodes
• 19:20–19:35    Seasons
• 19:35–19:45    Stretch & refill break
• 19:45–20:05    Notes, Team & Contact
• 20:05–20:40    Design & Canva
• 20:40–21:00    Q&A

Participation fee:

• Members of the Estonian Screenwriters’ Guild: 44€
• Non-members: 59€

Payable to: MTÜ Eesti Stsenaristide Gild
Swedbank EE89 2200 2210 6992 7592
Please indicate in the registration form if you require an invoice.

The Zoom link will be sent after registration and payment.

Questions: info@stsenaristid.ee

About the tutor:

Leana Jalukse has trained in writing series at international masterclasses and development programmes since 2016. Her first drama series, Von Fock, premiered in 2025. She is currently developing several scripted projects supported by European and national funding bodies, including Breaking the Ice (Estonian Film Institute, Creative Europe MEDIA), The Code of Thule (Estonian Film Institute; Best Estonian Project at Industry@Tallinn & Baltic Event 2024; presented at Seriencamp 2025), Mirdja (Finnish Film Foundation), Angelmaker (Creative Europe MEDIA; Pop Up Series Incubator 2025), Behind the Iron Curtain (Most Promising Project at TV Beats Co-Financing Market 2023; presented at TV Drama Vision 2024), and Aware, developed simultaneously as a game and a microdrama (Films x Games Connection Hub, When East Meets West 2026). Leana has developed her approach to pitch deck creation through both specialised workshops and longer-format international training initiatives. She has written the pitch deck texts for all of her projects and has designed pitch decks for several of them.

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